Salt does not contain any calories as fat and sugar do, but it contains sodium, which becomes bad for the humans health when consumed too much it leads to high blood pressure. This is inside stuff, and the book is all the stronger for it. Salt, sugar, fat by michael moss, 9780753541470, available at book depository with free delivery worldwide. Three ingredients salt, sugar and fat contribute to the growing obesity epidemic across the world. Theyve discovered that the brain lights up for sugar the same way it does for cocaine. How the food giants hooked us, pulitzer prize winning investigative journalist michael moss has laid out the foundation and blueprints of the inevitable future raft of class action lawsuits targeting the food industry for knowingly and scientifically designing products that encourage their overconsumption despite their known and well understood risks. As the average american works longer hours and spends more time outside of the home, the demand for easytocook and tasty meals has skyrocketed.
The book was published in multiple languages including english, consists of 446 pages and is available in hardcover format. Salt sugar fat pdf summary michael moss 12min blog. The research is interesting and the statistics are shocking and powerful. The processed food manufacturers spent much of the 70s and 80s pumping vast quantities of each of these into the foods. A new york times reporter traces the rise of the processed food industry and how addictive salt, sugar and fat have enabled its dominance in the past halfcentury. Every year, the average american eats 33 pounds of cheese and 70. How the food giants hooked us michael moss cocacola, oreo, kellogs and many more food giants. How the food giants hooked us by michael moss 25,092 ratings, 3. Salt sugar fat by michael moss part 1 about sugar where i learned that when a product says fruit. Salt sugar fat takes you through the history of the demise of homecooked meals by explaining why you love salt, sugar and fat so much and how the processed food industry managed to hook us by cramming all 3 of those into their products. Mar 22, 20 in salt sugar fat, investigative reporter michael moss shows how executives and food scientists at cocacola, kraft, fritolay and nestle are well aware that sugary, fatty and salty foods. In doing so, its added sweetness in plenty of unexpected places like bread and pasta sauce, says investigative reporter michael moss. Feb 26, 20 salt sugar fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the north american diet. Lunchables hit it off pretty well with it consumers.
As a feat of reporting and a public service, salt sugar fat is a remarkable accomplishment. A related but far vaster culinary horror show is the target of mosss propulsively written, persuasively argued new book, salt sugar fat. Get 50% off this audiobook at the audiobooksnow online audio book store and download or stream it right to your computer, smartphone or tablet. Although a little longwinded at times the only reason for the 4star rating, otherwise it would have received a 5star ratingthis book will be a healthy addition to your diet. Mar 28, 2019 salt sugar fat summary february 2, 2016 march 28, 2019 niklas goeke self improvement 1sentencesummary. Read salt sugar fat how the food giants hooked us by michael moss available from rakuten kobo. In response, food giants provide an enormous slate of processed food options, almost all of which require immense amounts of salt, fat andor sugar to cover the taste of poorquality ingredients. In salt sugar fat, pulitzer prizewinning investigative reporter michael moss shows how we got here.
How the food giants hooked us, pulitzerprize winning journalist, michael moss, writes a chilling account of how fast food giants put a great deal of thought into producing the exact product that will reach the maximum number of consumers, with no regard for their health. These are the nutrients that drive our food cravings and make us beg. Likewise, there are certain flavors that appeal to us more than others. The first edition of the novel was published in 20, and was written by michael moss. The book is decided into 3 roughly equal sections dressing the salt, sugar, and fat in processed foods. In some ways, its a comfort to know that the intense lure of processed food is due to more than just good advertising. How the food giants hooked us absolutely for free at. Our guide to low and no salt, low and no fat and low and no sugar recipes you can enjoy main courses poultry couscousstuffed chicken 5 lowsodium meals to consider simple can be delicious, try this nosalt chicken recipe slowroasted chicken with lots of garlic chicken parmigiana for everyone. With sugar and fat intake, brain pleasure centers light up bright yellow in functional magnetic resonance imaging studies pp. The fact that the products themselves have additives that are cheap for the manufacturer. Before joining the new york times, he was a reporter for the wall street journal, new york newsday, the atlanta.
Salt, sugar, fat the bookthat is is a healthy read about the unhealthy industry of processed foods. Jan 02, 2017 the case against sugar by gary taubes 365 pp. He also talks with consumer advocates and other involved parties to understand the ongoing obesity epidemic. The book makes many important analogies with the selling practices of the tobacco industry. Salt sugar fat is an expose of how food companies use and manipulate science to sell the maximum amount of food to consumers. How the food giants hooked us journalist michael moss takes us behind the labels and explores the history and practices of the processed food industrya story that features the rise of salt, sugar and fat, and the deterioration of our health.
There are many perspectives one can take regarding the technological changes. Salt sugar fat is an unflattering biography of food in america named for the three ingredients most prevalent in the packaged treats that have taken over grocery stores and plates. Salt sugar fat goodreads meet your next favorite book. Salt, sugar, fat, michael mosss book about processed foods in america, will turn a casual sashay down the juice aisle into a nightmare. Apr 21, 2018 salt sugar fat is a book for all people who are just too busy to eat homecooked meals. How the food giants hooked us, a pulitzer prizewinning investigative journalist formerly with the wall street journal and the new york times, a keynote speaker, and a guest on shows like cbs this morning, dr. Recommended by scott adams, this book follows the journeys of salt, sugar and fat in the american diets over the last 5070 years or so and how these simple ingredients have come to dominate everything we eat. The food industry knows their products are fattening and sickening hundreds of millions of people, and like tobacco, they justify. Salt, sugar, fat, michael moss 9780753541470 boeken. Biologysalt, sugar, fat one page summary chapter 1. The book uses the language of addiction liberally soldiers returned from world war ii hooked on coke, kids lunge for the sugar bowl, a. The idea was ultimately proved to be false, it turns out.
The information it provides is informative, well researched and downright fri. Named one of the best books of the year by the atlantic the huffington post mens journal msn u. The main characters of this non fiction, food and drink story are. A main source in our diet comes from processed foods, such as crisps, cookies, ready meals and other convenience food. How the food giants hooked us by michael moss genre. For a while, people referred to the tongue map, a diagram depicting the zones or areas of the tongue that receives certain flavors. Everyone should know what these ingredients are doing to their bodies and their health, and why despite all of their bad effects, they still keep being consumed. It introduces the 3 components along with how our bodies react to them and them moves on to how they rose to power in the foods we eat today.
Mar 20, 20 sugar given to children by adults, lacing our breakfast cereals and a major part of our fizzy drinks is the real villain in the obesity epidemic, and not fat as people used to think. Salt sugar fat is not a polemic, nor a raised platform for food purists to fire broadsides at evil empires. Featuring examples from kraft, cocacola, lunchables, fritolay, nestle, oreos, capri sun, and many more, mosss explosive, empowering narrative is grounded in meticulous, eyeopening research. Feb 26, 20 in salt sugar fat, pulitzer prizewinning investigative reporter michael moss shows how we ended up here. In the spring of 1999 the heads of the worlds largest processed food companiesfrom cocacola to nabiscogathered at pillsbury headquarters in minneapolis for a secret meeting.
It is very well researched and extensively documented fully indexed with a bibliography for further reading, hundreds of notes on references, and extensive sources provided. The author visits the corporate headquarters, scientific research facilities, and marketing departments of major food manufacturers. Fat an opiate 9 calories per gram, twice that of sugar or protein. No other book has ever made me want to eat healthier more than this one. Salt sugar fat by michael moss part 1 about sugar where i learned that when a product says fruit juice concentrate on the label, it really means stripped juice stripped of everything but the sugar. He is also the recipient of the gerald loeb award for large newspapers and an overseas press club citation. How the food giants hooked us is a book by michael moss. Salt sugar fats revelation that the food giants have been using psychological tricks in their marketing based on freuds research from the 1920s and 30s was a surprise to me. Kameia brown biol 100 section 06 spring 2014 salt sugar fat summary reflection chapter 9 lunchtime is all yours in chapter 9 of salt, sugar, fat it focuses on how fats changed the food industry and started a fad yet again of potential unhealthiness. The main product in this chapter is the wellknown prepared, prepackaged item of lunchables. In their queste of selling processed foods to the masses, their 3 basic ingredients to play with are always the same. Salt, sugar, fat based off michael moss bestseller.
No salt, no sugar, no fat recipes the no salt, no fat, no. There are many perspectives one can take regarding the technological changes which have led to our modern food supply. Salt sugar fat chapter 9 essay kameia brown biol 100. American eat up to 33 pounds of cheese per year 60,000 calories, triple the amount in 1970s. Exploiting the biology of a child our bodies as natural food processors can differentiate certain flavors from each other. Salt, sugar, and fat are the three pillars of processed food pp. A sucrose polyester designed to act, feel, and hold onto flavor compounds like fat wthout providing any calories. Burrowing deep inside the big food manufacturers, he discovered how junk food is formulated to make us eat more of it and, he argues persuasively, actually to addict us. He was awarded the pulitzer prize for explanatory reporting in 2010, and was a finalist for the prize in 2006 and 1999. Feb 23, 20 sugar, with its highspeed, blunt assault on our brains, is the methamphetamine of processed food ingredients, he believes, while fat is the opiate, a smooth operator whose effects are less. This is an eyeopening book that demonstrates how the makers of these foods have chosen, time and again, to double. Salt sugar fat quotes showing of 55 some of the largest companies are now using brain scans to study how we react neurologically to certain foods, especially to sugar.
The food industry has processed lots of foods to hit that bliss point that perfect amount of sweetness that would send eaters over the moon. I listened to this book off and on for over two years. Salt sugar fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the north american diet. Samin nosrats salt fat acid heat is a reference cookbook. Moss argues, and proves, that companies like kraft, cocacola, lunchables, kellogg, nestle, oreos, cargill, and capri sun, prey on customers, intentionally addicting them to unhealthy food. How the food giants hooked us by moss, michael isbn. Sugar, not fat, exposed as deadly villain in obesity epidemic. How the food giants hooked us, author michael moss reflects upon the motivations and practices by the food industry which have transformed the american food supply. Michael moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back. Sugar masks and enhances the taste of fat, encouraging you to eat more.
1154 1193 1089 1012 1269 235 1064 982 583 1405 1508 1089 1296 1046 738 676 204 1406 499 1046 376 1139 582 1110 572 405 889 297 256 182 385 1054 1367 1150 715 61 744 695 915 1039 210 639 589 308 64 1186 871 1189 1147